Supreme Protein® Reps Hand Out An Amazing 70,000 Peanut Butter Crunch Samples at the 2008 Arnold Classic

Yes, that's right. 70,000!

Can it only have been one year ago that the Supreme Protein® bar was just one of many contenders for "next big thing" status, celebrated primarily by a cult of serious and very hard-to-please athletes? You'd never have known it from the riotous reception Supreme Protein® received at the 2008 Arnold Classic.

From the moment representatives opened the Supreme Protein® booth on the floor of the Arnold EXPO, the largest health and fitness expo held in America, the madness began. At times, the crowd was bordering on a safety hazard, as athletes, fans, and industry reps from other booths waited patiently for their first taste of the protein bar sensation that was already generating ecstatic advance word-of-mouth across the bodybuilding world.

Many of those who gathered had heard that the new Peanut Butter Crunch Supreme Protein® bar was even more of a gourmet treat than the Caramel Nut Chocolate Supreme Protein® bar that has been dominating sales and market share in retail venues across the nation. So naturally, they were curious. Could it be true? Even better tasting?

If on-site testimonials are an accurate gauge, then let's just say we have another winner on our hands. The first day's supply of samples ran out in just hours, causing tired reps to have to scramble again and again to round up more boxes of the delectable and highly anabolic Peanut Butter Crunch treats.

"It was a madhouse," says Supreme Protein® Director of Sales Kelly Conklin. "We knew the response was going to be frantic, so we doubled the normal number of samples we bring to an event like this. And it wasn't nearly enough. We emptied the warehouse, and we still had to turn people away. Supreme Protein® earned itself a lot of dedicated lifetime fans this weekend."

And the madness is just beginning. With the Peanut Butter Crunch Supreme Protein® bar poised to appear in retail outlets (including GNC, Vitamin Shoppe, Smoothie King, 7-Eleven, and countless other major US retail chains) across the country any moment now, everybody's going to be working overtime to make sure that supply meets the enormous demand. "Supreme Protein® is the most popular bar out there, and gaining in popularity each day," Conklin says. "We've got our work cut out for us. But that's what it's all about."

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